Google Search Tweaked For Good (With Knowledge Graph) - Travellers Are Going To Love

Last week, Google acquired destination specialist company 'Frommers'. In May 2012, Google launched theKnowledge Graph that has received great positive feedback. The graph encompasses more than 500 million objects and more than 3.5 billion facts and about relationships between these objects. With Knowledge Graph as the base, Google has made three solid changes to its Search. Clearly, Google is on a roll with respect to
travel industry. The nice tweaks they make to their products are always a welcome gift for users. All three changes have direct (positive) impact for travellers. Yes, there is a negative impact for a small sector of travel companies, we will discuss that later in the article. Here are the three changes that Google made in its Search product:

1. Super intelligent recommendation & Enhanced visual search result

a) Larry Page defines a search engine as "understanding exactly what you mean and giving you back exactly what you want". This is what Google is trying hard to achieve. Now, Google has associated context and semantic to the search queries. With the help of Knowledge Graph, Google will now be able to understand a search term "rio" as three different items - it can be the city in Brazil, it can be an animation movie, or it can also be the casino in Vegas. Refer screenshot below.

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