Google buys destination specialist Frommers for an undisclosed amount. What Google is going to do with Frommers is still unclear. Is Google planning to shutdown Frommers like what Facebook did with Gowalla in 2011? Answer is clearly NO. Google is well known for acquiring a product and seamlessly integrating it with their existing products. Once such instance is the smooth integration of Panoramio (acquired in 2007) in their Google Maps and Google Earth products.
Having said that, there is also an instance where Google acquired a product - "Ruba" (a visual travel site and a community with focus on guides, photos, maps and interactive tour listings) in 2010 only for their strong team and not for the product. This Frommers acquisition by Google has triggered lot of speculations on many areas.
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