15 Ways Travel Companies Use Social Media

Social media is emerging as a revenue generating platform, that's undeniable. The famous jargon "f-Commerce" is a great proof. By 2016, half of the travel industry will be using social media as a way of generating revenue and bookings. "Currently more than one-fifth (22 percent) use social media as a revenue generating tool with a further 27 percent planning to do so over the next five years" - says Robert Raunch in "Top 10 hospitality industry trends for 2012". Last week, we described how airlines are innovatively using social media to increase their revenue, establish a personal connect with customers and improve customer satisfaction.

Lets discuss 15 ways in which travel companies (airliner, hotelier, cruise line, rail, bus, car, travel intermediary) use social media in their day to day operation.

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