Facebook Offers - Are They Really Serving The Purpose?

In May 2012, Facebook rolled out a feature called "Facebook Offers". This is much enhanced version of their earlier feature called "Facebook Deals" (that was scrapped in December'11). Let's discuss how Facebook Offers has influenced travel industry. "Travellers referred to a hotel or tourism booking site by Facebook are more likely to book travel than those who are referred via search engines like Google" - PhoCusWright Travel Research.

A research also says that 92% of consumers around the world trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.

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