Five years ago, when someone asked "What's Google famous for?", the answer would have been unanimously - "their lightning search". Now in 2012, when someone asks the same question, there is no single answer. Google has branched out from being a mere search engine. Google's expansion is needed and its for good. Google has been acquiring many products in the recent past and integrating it with its suite of existing products.
One industry that Google is clearly keeping close to its heart is - Travel. With its earlier acquisitions - Zagat, Panoramio and ITA Software, it triggered series of thoughts among the industry experts about Google venturing into travel business. Now, with its recent Frommers acquisition, it's evident that Google is filling up empty slots in the end-to-end travel ecosystem.
We analysed all products of Google and short-listed the products that are relevant to travel industry. Then, we mapped the short-listed products to travel ecosystem and we ended up creating below diagram. Will this be called by Google as "Google Travel" basket? We have to wait and watch.
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