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Monday, September 3, 2012

Interview: Founder of Positiveluxury.com

Diana Verde Nieto founded Clownfish in 2002 – a pioneering global sustainability consultancy which she sold to Aegis Media in 2008. Born in Argentina, she has lived in Brazil,  New York, Singapore and China, but is now based in London. In 2011 Diana founded Positive Luxury, the  UK’S first online Consumer Guide  to Living Positively. The site bridges the gap between CSR and marketing by giving consumers access to brand’s social  and  environmental actions in a  simple,  jargon-­‐  free language at  click.  She has helped Unilever, Coca-­‐Cola and Nike amongst other clients with their Sustainability programs and was trained by Al Gore at the Alliance of Climate protection. Picked for the World  Economic Forum’s Young Global Leader  program in  2011,  she’s studied  at the Harvard   Kennedy  School on  Global Leadership  & Public  Policy,  sits  on  the  advisory  board  for  the YGL/World Economic  Forum  community and   is  a  member  of  the  Global  Agenda  Council  for  Sustainable Consumption. To know more about Positive Luxury we had a talk with Diana.

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